The Challenge:
- Poor social reach
- Underutilized video production manager
- Lacking brand awareness
The Answer:
I conceived and directed the creation of a video series titled “English Decoded.” Six videos under two minutes each that present digestible, easy-to-share content and are not product-heavy.
The Result:
- Improved Facebook reach by 300%
- 10,000 Facebook video views over 6 months
- Social post shares increased by ten-fold
Sarah McMullin 