Podclassed

The Challenge: 

• Limited reach in competitive education market
• Minimal brand awareness with upper-level influencers
• Budget limitations for new projects
• Feeding the never-ending appetite for fresh content

The Answer:

Podcasting really caught fire around five years ago, and since that time brands and individuals have created more than a half million podcasts. While that number may seem intimidating on the surface, being one voice in 500,000 is a pretty great stat for a marketer. Facebook alone has over 50 million brand pages, evidence that standing out on more established platforms is incredibly difficult and expensive, even with the best CPC rates and most detailed targeting.

Podclassed, as of the date of this writing, is just concluding its first season, and in its infancy it has already had some impressive industry influencers participate. They are not paid to appear (other than a branded thank you gift,) they contribute to meaningful conversations about trending education topics, and the company is able to bookend these conversations with critical brand mentions. The influencers often choose to share their episode with their networks, furthering the reach of the medium. The organic amplification and (relatively) unique platform have kept the project well under budget.

To listen to an episode, visit http://www.readinghorizons.com/podclassed