Marketing pipeline growth

Posted on by Sarah McMullin

The Challenge:

  • Improve marketing pipeline growth 100% from 2022 to 2023 (8% to 16%)
  • Invest expanded budget thoughtfully, making data-driven decisions
  • Drive top-of-funnel efficiency

Results:

Within 12 months, marketing generated pipeline went from 8% to 28% YoY. This represents a growth of 225%. This was accomplished through:

  • Revamping our entire PPC/SEM strategy with the help of a new vendor partner
  • Launching an event strategy, both in-person and virtual, to contribute to customer experience and new lead generation
  • Building an SDR team from the ground up, improving inbound conversion rates by 15% and therefore all down-funnel activities
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Published by Sarah McMullin

Sarah McMullin is a marketer who can't help but see a project and want to make it grow bigger and better.