The Challenge:
- Meet our ICP where they are—LinkedIn
- Grow through primarily organic methods
- Integrate thoughtful paid ad strategy
- Generate pipeline from LinkedIn leads
Results:
Over 18 months, Janek’s LinkedIn audience was growing at a never-before-seen rate. This growth led to realized revenue from new and existing clients.
- Systematically structured engaging LinkedIn content and conversations to grow organic traffic
- Interspersed efficient paid ads for impressions and conversions
- Social referral traffic to website improved
- New pipeline created from LinkedIn forms and converted web traffic
- Increased engagement with LinkedIn audience, doubling expected impressions on posts
Sarah McMullin 