The Challenge: Results: Over 18 months, Janek’s LinkedIn audience was growing at a never-before-seen rate. This growth led to realized revenue from new and existing clients.

The Challenge: Results: Within 12 months, marketing generated pipeline went from 8% to 28% YoY. This represents a growth of 225%. This was accomplished through:

The Challenge: The Solution: Outward Inclusion was one of many product launches I led at The Arbinger Institute. What made this launch unique was its placement in the company portfolio as an entirely new line of business. Everything had to be done from scratch, including naming and positioning the new product. With very little runway, […]

Major company rebrand for tech company in role as Marketing Director

Learn about the launch of a new podcast in the education industry: Podclassed

The Challenge:  Create brand awareness nationally Position the company as a thought leader in the area of dyslexia Generate leads for the sales team Fill our dyslexia SEO tree structure with quality content The Answer: Several things came together to help formulate this answer: October is dyslexia awareness month, the company was sponsoring a presentation […]